Tuesday, September 25, 2007

Kenya: Credit Card Transactions Coming to Your Phone - AllAfrica.com

Okuttah MarkNairobi

Business Telephone CFO Mark George C. Scott shows the portable Business Telephone (Biashara phone), which enables payment of measures or hard cash transportation using Debit or Recognition cards. Ongoing convergence in the fiscal services sector yesterday took a new turn when Internet Service Supplier Gustavus Franklin Swift Global, teamed up with planetary engineering house Business Telephone Plc to establish a mobile telephone French telephone that enables debit entry and recognition card holders to shift money.

The system, known as the mobile payment terminal, will be operational in the adjacent six hebdomads and Marks a new measure in the development of the mobile telephone from merely being a tool for transmittal of voice information to a fiscal minutes instrument. Other than providing basic mobile telephone functions, the French telephone dubbed 'Biashara phone' offerings users the security and functionality of a point of gross sales terminal.

Under the partnership agreement, Gustavus Franklin Swift Global will offer statistical distribution and back-end services while Business Telephone Plc will provide the gadgets. Though no retail terms had been fixed yet, Mark Scott, the head fiscal military officer at Business Telephone Plc said consumers will pay a mximum of Sh40,000 for the phone. The company have invested $34 million into the undertaking and hopes for a coincident launch of the merchandise in Kenya, Republic Of Uganda and Tanzania. The conception is already in usage in the United States, Canada and Mexico.

Other than banks, Gustavus Franklin Swift Global is talking to the two mobile telephone operators Safaricom and Celtel for a trade that volition enable it to offer the service to their several subscribers. Locally, Gustavus Franklin Swift planetary have spent $1.5 million on back-end equipment and further $200,000 in preparation staff who will pull off the system. Mister Mohamed Jeneby, the managing manager of Gustavus Franklin Swift Global, said the company hoped to capture the growth niche of plastic money minutes and benefit from the enlargement scheme that most Banks are now pursuing.

The telephone is ideal for mobile merchandisers who wish to set about fiscal minutes by accepting recognition and debit entry card game anywhere and any clip over the GSM networks. The entry of the Biashara telephone into the Republic Of Kenya marketplace signalings a important pace in all word forms of concern transaction, taking security and convenience to new height. Its somes trade for those who necessitate to bear down for merchandises and services while on the move.Merchant concerns about safety of carrying big sums of money of hard cash will also be a thing of the past.

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All that one demands is either a recognition or debit entry card and the phone. "Although traditionally Republic Of Kenya have hard hard cash culture, we are now following the planetary tendency of moving from cash towards a card based society. After South Africa, Republic Of Kenya is the fastest growth recognition card marketplace in Africa. The Biashara telephone shows a very exciting chance for Gustavus Franklin Swift Global and we believe that it will take the Kenyan marketplace by storm," said Mohamed.

The Biashara telephone have a payment terminus at the dorsum for swapping card, afterwhich the dealing is made and gross of the dealing are made available from a radio printer. No information of the dealing is stored in the telephone for security purposes. Other security measurements are that, on the reception only the last for figures of the card figure are shown with the others being encrypted. The telephone will not only aim corporate concerns but also little or independent bargainers who necessitate to carry on fiscal transactions. The Biashara telephone will hike the gross sales and addition concern efficiency for all merchandisers wanting to carry on concern on the move. "We are delighted to name Gustavus Franklin Swift Global as our distributer in Kenya. The company's expertness and cognition and professionalism are impressive and we experience confident that there is a immense marketplace for our mobile payment solutions," said Billy Graham Gilmour the chief executive officer Business Telephone Plc. The Biashara telephone is a compact and lightweight device, similar to the size of any other mobile phone. It includes a radio pressman that enables the merchandiser to publish gross and other information.

It have up to 50 hours stand up by clip and can ease up to 300 minutes without recharge. It also come ups with a solar charger that tin be used when one is in a topographic point where there is no electricity.

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